Experts at this roundtable discuss the transformative potential of building AI-driven tech stacks for the future of advertising. The captivating world of AI-driven technology and its ability to revolutionize and streamline creative, data, and media strategies is impacting us all. In this session we tackle the question: How can brands access the untapped potential of AI to unlock new levels of efficiency, effectiveness, and innovation in advertising? Participants talk about their experiences, challenge existing notions, and share valuable insights into harnessing AI's power to shape the future of the advertising landscape.