Marketing has the potential to affect our lives on a profoundly intimate level – from whether the products we’re offered take into consideration such dimensions of our identity as our ability, skin tone, gender, size, age, culture or height, or whether we’re served a brand’s ads via paid social media and display advertising based on the superficial target categories assigned to our pixels.

This roundtables investigates why marketers must ensure that neither the creative side of advertising, nor the technology powering our modern marketing landscape reinforces our unconscious bias.